• Focus Areas: Talent acquisition, performance management, labour law, HR analytics
  • Skills Developed: Workforce planning, employee relations, leadership development
  • Capstone: Design an HR strategy for a growing organization, including policy and training frameworks
  • Key Modules:
    • ADBS351: Human Resource Planning
    • ADBS352: Training & Development
    • ADBS362: Talent Acquisition & Retention
    • ADBS363: Internship / Practicum (HRM)
    • ADBS364: Capstone Project (HRM)
  • Focus Areas: Consumer behaviour, digital marketing, brand strategy, sales forecasting, campaign design, CRM systems
  • Skills Developed: Market analysis, promotional planning, customer engagement
  • Capstone: Design and present a market entry strategy for a new product or service
  • Key Modules:
    • ADBS311: Consumer Behaviour
    • ADBS314: Digital Marketing & E-Commerce
    • ADBS321: Brand Management
    • ADBS323: Internship / Practicum (Marketing)
    • ADBS324: Capstone Project (Marketing)